Reference number
ISO 20252:2019
© ISO 2024
International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Edition 3
2019-02
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Indisponible en français
Publiée (Edition 3, 2019)

ISO 20252:2019

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Format
CHF 194
Convertir les francs suisses (CHF) dans une autre devise

Résumé

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

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