Committee Draft
ISO/CD 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/CD 20252
Edition 4
© ISO 2024
Committee Draft
Under development
A draft is being reviewed by the committee.
Will replace ISO 20252:2019

Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General information

  • Status
     : Under development
    Stage
    : CD consultation initiated [30.20]
  • Edition
     : 4
  • Technical Committee :
    ISO/TC 225
  • RSS updates

Life cycle

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